Library . Public Results CONNECT’s Identity – Logo
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The concept behind CONNECT’s identity aimed to create an attractive and vibrant look that drew attention to both students and secondary school teachers, among others, through a young, modern, and appealing design.
It was inspired by the creation of a “window to science” with the integration of space between the “N’s” of the word CONNECT that will enable the integration of additional elements for different contexts.
The predominant chromatic use of blue allows its effective application in communication channels or supports that have vibrant as well as sober colours, depending on the target group to which they are directed.
The typography used in the identity, namely Gill Sans in the word CONNECT and Neue Machina for the description of the “slogan”, are typographies with a modern and youthful style, but at the same time elegant and professional, which together with the rest of the graphic elements results in a strong identity, dynamic and creative.
